The way modern businesses run has changed drastically, mostly due to the importance of data in business operations. Though other customer data is crucial as well, phone numbers carry great significance, thus ensuring your contact books have data that’s as accurate as possible goes a long way.
You can make this possible by investing in a top-rated mobile phone validator API, but how do you know if it’s necessary? Well, in that case, here are the signs you should look out for:
High Bounce Rates in SMS Campaigns
One of the most common uses of phone numbers is to drive SMS campaigns. If you notice that most of your messages aren’t being delivered, it’s likely the majority of the phone numbers in your contact list are invalid or inactive. Continuing to run your campaigns without making any changes means you are using money inefficiently on targets that won’t benefit your business.
The right thing to do, instead, would be to invest in one of the best mobile phone validator APIs from a top-ranking provider like Trestle to eliminate such inefficiencies. It may look like you’re spending more than you would lose at first, but if you think long-term you will see it’s the right call to make.
Difficulty Onboarding Customers
Customer onboarding is one of the first and most crucial interactions your company makes with potential clients, so it’s important to try and get it right. Capturing the wrong customer data during registration can complicate the onboarding process later on.
Luckily, you can use phone validator APIs to streamline the entire process by checking that the numbers provided are active and valid before adding them to your contact list. That way, you are sure you are reaching real customers from the onset.
Multiple Attempt of Fraud Attempts
Fraud is more common than most affected companies are willing to admit, especially in the eCommerce and financial services sectors. That’s even though fraudsters typically use fake or invalid phone numbers to create accounts that they use for illicit activities.
In most cases, these are numbers that have been reported to relevant authorities, so it’s easier to catch them before they can enter your system since they’ve already been flagged. Phone validators, in combination with data enrichment tools, can help you reach this goal so you’re sure that every number being added to your contact list is from a genuine customer.
You’re Scaling International Operations
Expanding your business operations to the global market means you will have to face the added complexity of verifying phone numbers from different countries and/or regions. This can be a difficult task if you don’t have the right tools, which is where phone validator APIs would come in.
Since these can be connected to extensive databases in various locations throughout the world, you won’t have to struggle to integrate third-party tools that you’re not even sure won’t pose a security issue to your business. Besides, premium mobile phone validator APIs are created to meet the formatting and operational requirements in respective countries.
Experience Maximum Effectiveness in Data Management
Encountering any of the above signs can be frustrating to any business owner who’s trying to enforce maximum data accuracy. If you’re not using a phone validator API for your business, there is a lot you are missing out on in terms of accuracy and general operations efficiency.
So, head over to trestleiq.com to learn more about using these tools to enhance the overall performance of your business even as you get started today.